In 2023 we set out to establish a brand that would transcend common uniforms and everyday garments; one that would embody a mindset and an approach to life.

We arrived at LASSO - a brand inspired by the Lone Star spirit that exists for those who quietly put in the work, those who desire to build a legacy, and those who desire to be the best in the world.

We are building with the belief that anything is possible and that ODDS MEAN NOTHING.